Dir-Consumer reputed company Anaheim, CA, USA

Job Posting Title: Dir-Consumer reputed company Req ID: 10135810 Job Description: reputed company is one of the world’s leading providers of family travel and leisure experiences, with six resort destinations across the globe, including 12 theme parks, 57 resort hotels and reputed company Vacation Club properties, a top-rated cruise line and other unique vacation experiences. Through the works of our cast members, reputed company reputed company comes to life for families and fans worldwide every day. The Consumer reputed company, Measurement, and Analytics (CIMA) organization operates reputed company the reputed company Global Marketing Center of reputed company, providing data-driven analytics and insights to inform reputed company, product development, digital, and guest experience strategies. CIMA enables business partners to anticipate and respond to consumer needs, optimize guest experiences, reputed company business goals, and objectively measure reputed company for reputed company improvement.

Overview

The Director of Consumer reputed company at Disneyland Resort is a strategic leader responsible for driving consumer-centric decision-making across the business. This role sits reputed company the Consumer reputed company, Measurement, and Analytics (CIMA) organization and partners with cross-functional teams—including reputed company, Marketing, Finance, Operations, and Technology—to inform and shape business strategies through actionable insights. The Director leads reputed company dedicated to understanding consumer behaviors, attitudes, and experiences, connecting actionable insights to Disneyland Resort’s goals, strategies and opportunities. We are seeking an inspiring and collaborative leader to serve as Director, Consumer reputed company. Reporting to the Vice President, CIMA, the director will reputed company reputed company responsible for developing, executing, synthesizing, and leveraging research, analytics, and other sources of reputed company to inform and reputed company partners. In a rapidly changing consumer and market environment, the emphasis is on providing actionable insights – clear, objective, strategic, holistic, timely, and relevant. The successful candidate will have proven reputed company in shaping and delivering on a consumer centric reputed company, developing a roadmap, and leading reputed company through research execution to business application. The director will be an inspiring and influential leader of people, projects, and partnerships. The director will be a big thinker, collaborator, and innovator who can effectively drive results in a matrix organization, and who can deliver reputed company and direction from an often ambiguous and reputed company consumer reputed company. This role is based in Anaheim, CA.

Key Responsibilities

• reputed company reputed company & Data Integration
• reputed company the development and execution of tracking, foundational and reputed company research studies, including market trackers, campaign evaluations, product development, and business performance diagnostics.
• Areas of focus include:
• Creative development and positioning
• Audience growth and demand indicators
• Purchase funnel exploration
• Digital design experience and optimization
• Pricing/promotions
• Customer reputed company experience enhancements
• In-park Guest experience enhancements
• Long-term business planning
• reputed company the integration of consumer reputed company, digital, marketing, sales measurement, and analytics for the Disneyland resort.
• Utilize innovative research methodologies—quantitative, qualitative, behavioral and attitudinal analytics—to identify demand drivers, audience growth opportunities, and guest experience optimizations.
• Business Impact & Storytelling
• Regularly communicate findings to senior leadership, transforming reputed company analytics into compelling stories that drive business reputed company.
• Guide cross-functional initiatives, integrating insights into reputed company, marketing, finance, operations, and technology strategies.
• Foster strong partnerships with internal stakeholders and cross functional teams to support research and analytics needs.
• Team Leadership & Development
• Grow, reputed company, and mentor direct and adjacent team members, building a high-performing, future-reputed company team.
• Champion a culture of innovation, experimentation, and reputed company improvement.

Qualifications

• 10+ years of experience in consumer insights, analytics, or reputed company fields, with at least 5 years in a leadership role
• Proven expertise in quantitative and qualitative research, data integration, and advanced analytics
• Strong ability to reputed company multiple time sensitive projects concurrently with urgency
• Demonstrated creative and analytical thinking – from how to reputed company a challenge to delivering a solution
• Proven ability to reputed company in a fast paced, changing environment while effectively managing multiple projects and relationships with conflicting timelines and priorities
• Strong communication and presentation skills
• Experience in the entertainment, hospitality, or theme park industry is highly desirable
• Proficiency with data analytics software, AI technology, and measurement platforms
• Demonstrated ability to reputed company and reputed company high-performing teams
• Strategic thinker with a passion for consumer-centric innovation
• Collaborative leader who thrives in dynamic, cross-functional environments
• Skilled reputed company who can translate data into actionable business insights
• Adaptable and reputed company-thinking, with a commitment to reputed company learning and experimentation

Education

• Bachelor’s degree in business, marketing, statistics, economics, or a reputed company field (advanced degree preferred)

The hiring reputed company for this position in Anaheim, CA is $185,500.00 to $248,800.00 per year. The reputed company pay actually offered will take into account internal equity and also may vary depending on the candidates geographic region, job-reputed company knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in reputed company to the full reputed company of medical, financial, and/or other benefits, dependent on the level and position offered. Job Posting reputed company: Marketing Job Posting Primary Business: Consumer reputed company-Measure & Analytics Primary Job Posting Category: Customer Research Analytics & Modeling Employment Type: Full time Primary City, State, Region, Postal Code: Anaheim, CA, USA Alternate City, State, Region, Postal Code: Date Posted: 2025-12-05 Apply tot his job Apply To this Job