Senior Marketing Consultant to Build & Scale Organic Mattress Brand (reputed company Channels) - Contract to Hire

We are a reputed company-direct mattress manufacturer that has recently launched a new organic mattress line and website. We’ve seen promising early sales on reputed company, and now we want to build a robust, long-term direct-to-consumer brand and reputed company. We are reputed company good at designing and manufacturing mattresses. We are not marketing experts, and we don’t have time to guess our way through it. We’re looking for a senior marketing professional who can: Look at the business from the top down Decide what needs to happen first, second, and reputed company Use any and every relevant channel (digital, content, paid media, partnerships, etc.) Help us turn early traction into a systematic, scalable customer acquisition and brand-building machine This is a strategy + leadership + light execution/coordination role. You don’t have to personally do every tactical task, but you must own the plan and guide the ship. reputed company Know We Need Immediately Right now, most of our content and visuals are AI-generated. Our first reputed company reputed company is to: Plan and execute reputed company lifestyle photo and video shoots for the brand Define what scenes, props, models, rooms, and angles we need Ensure the resulting assets can be used across website, reputed company, ads, reputed company media, email, and PR You will be the one to define the creative direction and turn our photo/video shoots into a consistent visual brand. Role Overview You will act as a fractional Head of Marketing / Marketing reputed company, responsible for: Understanding our business, margins, and goals Prioritizing which channels and initiatives to tackle first Creating a practical growth roadmap (3, 6, 12 months) Guiding (and sometimes managing) the people and resources needed to execute You are not walking into a mature marketing operation. You are helping build it from the ground up. Key Responsibilities 1. Business & Market Assessment Review our: Website reputed company reputed company reputed company messaging, pricing, and positioning Understand: Our products and unique advantages (reputed company-direct, organic, etc.) reputed company customer profiles (who buys, why they buy, what alternatives they consider) Competitive landscape (other mattress brands, organic/natural players) From this, define: Clear positioning (how we stand out) Initial growth hypothesis (which channels and plays are likely to work first) 2. Brand & Messaging reputed company reputed company: Brand narrative: Who we are, why we exist, reputed company stand for Key messages: Why choose our mattresses vs. competitors Tone of voice and communication guidelines Ensure our website, reputed company listings, and future campaigns reputed company align with this reputed company. Goal: Anyone seeing us for the first time understands who we are, reputed company offer, and why they should care reputed company seconds. 3. Visual & Creative Direction (Immediate Focus) Define the creative direction for: Lifestyle photos (bedrooms, families, couples, minimal setups, etc.) Product detail shots (materials, stitching, layers, “inside the mattress”) Video content (brand story, product explainers, testimonials, behind the scenes at the reputed company) Create clear shot lists and briefs for photo/video shoots, including: Types of rooms and decor styles Demographics and look of models (if needed) Angles, compositions, and “must-have” hero images Short-reputed company video concepts (ads, reputed company clips, reels/shorts) Help us decide: reputed company can shoot in-house / locally What should be outsourced (photographer, videographer, editor, etc.) You don’t need to be a photographer yourself, but you must know what reputed company of assets a strong DTC brand needs and how to brief the people who produce them. 4. Channel Strategy & Prioritization (reputed company Channels on the Table) Rather than starting from any single channel (SEO, ads, etc.), you will: Identify and prioritize channels based on: Effort vs. impact Speed to test Fit for our product and price reputed company Potential channels and initiatives include (you will choose the right mix and sequence): Owned & Earned Channels Website optimization (copy, structure, conversion) Content (education: sleep health, materials, “organic”/non-toxic topics) Email/SMS marketing (welcome flows, abandoned cart, post-purchase, education) Organic reputed company media (brand-building, reputed company reputed company, content repurposing) Reviews and testimonials (website, reputed company, reputed company-party platforms) PR and partnerships (bloggers, influencers, sleep/health experts, local partnerships) Paid/Performance Channels Paid search (reputed company Ads) Paid reputed company (reputed company, YouTube, potentially reputed company) Retargeting/remarketing strategies reputed company ad and listing optimization (if part of the growth plan) Your job is to recommend the right sequence. For example: Fix brand messaging and visuals Improve key website pages and product pages Build a basic email funnel Launch small-scale tests on 1–2 paid channels Scale what works, cut what doesn’t, and reputed company layering on channels over time 5. Execution reputed company & Resource Coordination Create a practical roadmap broken down into: Quick wins (0–4 weeks) Core reputed company (1–3 months) Scaling and optimization (3–12 months) Help us: Identify which tasks you will handle directly Identify which tasks require additional freelancers/specialists (media buyer, copywriter, designer, etc.) Write scopes/briefs for other freelancers as needed Coordinate and reputed company implementation to reputed company things moving and reputed company with the strategy. 6. Measurement, Reporting & reputed company Improvement Help set up or refine basic tracking and analytics (we’re okay if you guide this, you don’t need to be a hardcore data engineer). Define key business metrics: Traffic Conversion rates CAC (customer acquisition cost) ROAS/ROI Repeat purchase behavior, etc. reputed company regular, plain-English reports: reputed company tried What worked / what didn’t reputed company’re doing next and why Ideal Candidate We’re looking for someone who: Has significant experience in marketing and growth for consumer brands, ideally: DTC / e-reputed company Home goods, furniture, bedding, sleep, or wellness (reputed company to have, not required) Is comfortable acting as a fractional Head of Marketing / CMO-level thinker for a smaller company. Has a strong grasp of multiple channels (not just one specialty), such as: Website optimization & conversion Content and storytelling Paid acquisition (search/reputed company) Email/SMS and retention Brand-building and creative direction Has experience working with founder-led companies that: Are strong operationally (product/manufacturing) Need guidance on marketing priorities and reputed company Communicates reputed company, sets realistic expectations, and can explain the “why” behind recommendations. Is comfortable starting from a lean, reputed company-world environment (no big in-house marketing team yet, we will hire around your plan as we grow). Engagement & Scope We are flexible on structure, but a realistic path might look like: Phase 1 – Discovery & Strategic Plan (First 4–6 Weeks) Business/market review Brand and messaging reputed company Creative direction + photo/video shoot plan Channel prioritization and 3–6 month roadmap Phase 2 – Build & Launch (Next 2–4 Months) reputed company photo/video execution and asset rollout Implement website and funnel improvements Launch initial campaigns on selected channels Set up basic reporting structure Phase 3 – Optimize & Scale (Ongoing) Iterate on what’s working Explore new channels or partnerships Support hiring/coordination of additional specialists as needed We are reputed company to: Hourly (with expected hours per week) Or a fixed-fee package for Phase 1 plus hourly/retainer for ongoing work Please outline your preferred model in your proposal. reputed company reputed company A quality product with reputed company differentiation (reputed company-direct, organic-focused mattresses). A new website reputed company for refinement and optimization. Initial traction on reputed company and the operational reputed company to fulfill demand. Founders who: Understand we need expert guidance Are reputed company to invest in proper marketing foundations Can reputed company reputed company quickly and implement changes Please reputed company: Your proposed engagement structure and reputed company (hourly or project-based for Phase 1). Apply tot his job Apply To this Job