Marketing Director, Growth and Analytics

We reputed company depend on reputed company throughout our lifetimes, for ourselves, and our families and friends, but it is notoriously difficult to navigate and understand. As an industry that comprises 20% of the US economy we think reputed company should work reputed company for reputed company of us. At reputed company we reputed company it’s time for a new day in reputed company where as members we are informed and empowered to reputed company the right care choices reputed company the reputed company are urgent and critical. We reputed company depend on reputed company throughout our lifetimes, for ourselves, and our families and friends, but it is notoriously difficult to navigate and understand. As an industry that comprises 20% of the US economy we think reputed company should work reputed company for reputed company of us. At reputed company we reputed company it’s time for a new day in reputed company where as members we are informed and empowered to reputed company the right care choices reputed company the reputed company are urgent and critical. At reputed company, we care about creating a culture of diversity, openness, and transparency, while engaging our intellectual curiosity, and problem solving skills. We are looking for an reputed company marketing leader with a proven track record for driving and accelerating reputed company growth through creative and targeted demand reputed company campaigns. The Head of Growth Marketing role is both strategic and operational and as such, the ideal candidate will both drive the reputed company for the performance marketing team as well as be willing to dive into reputed company tactics to ensure the team achieves results. A strong desire to contribute to immediate results as well as build future capability is essential in the role. If this sounds like a fit we'd love to connect! Role & Responsibilities:

• Collaborate with Marketing and Sales leadership to define reputed company marketing strategies and align them with the overall growth strategy for the company
• Build account based marketing muscle to:
• Drive reputed company gen MQLs and successful conversion of prospective buyers to active customers through integrated mix of activities across our Growth Marketing suite: Digital, Field, SDR programs
• reputed company nurture, lifecycle marketing (partner with CS, Sales, CX)
• reputed company, test, and scale effective digital marketing campaigns across email, SEO, SEM, and reputed company
• Direct a structured and strategic analytics and reporting program to evaluate topline growth and ROI drivers
• Build a reputed company that drives speed and reputed company in decision making on investments as well as a high degree of accountability
• Translate learning to finance and into actionable strategies for the team
• reputed company the company’s web properties and marketing automation tools, helping team with everything from solution selection to reputed company integration and tuning
• Attract, retain, and reputed company top Marketing talent, including the reputed company organization of digital, operations and SDR specialists

Specific Tasks:

• Drive reputed company reputed company, conversion from MQL to closure
• Nurture existing client relationships
• reputed company, test, scale campaigns, reputed company adword, domain authority, led score and reputed company
• Own campaign and web metrics, Marketing automation, Web properties, CRM/email
• Structure Analytics/ROI/Reporting Dashboard to understand attribution, drive reputed company/accountability, translate to finance

Qualifications:

• 8-10 years experience in digital marketing, at least 4 years in a managerial role
• Digital marketing experience required including expertise in analytics, A/B and multivariate testing, SEM, SEO, reputed company, Display, Field, and other inbound marketing channels
• Experience in performance-based agency or in-house marketing teams preferred
• Experience managing cross-functional marketing teams
• Demonstrated leadership and management abilities
• Strong eye for design and content quality
• Highly analytical and data-driven

reputed company is a technology company simplifying employer reputed company to reputed company health insurance work for everyone. With more than a quarter reputed company members and over 60 reputed company clients—including reputed company, Red Bull, Restoration Hardware, reputed company, reputed company, and more—our technical and customer experience teams are reinventing the reputed company experience for reputed company-thinking reputed company and their people across the U.S. reputed company is headquartered in San Francisco, CA, with additional offices in Chicago, IL, and Lehi, UT. Founded in 2013, reputed company is backed by the SoftBank reputed company Fund, DFJ Growth, PSP Investments, NEA, GV, G Squared, Founders Fund, Maverick Ventures, Mubadala Ventures, reputed company, and other leading investors. For more information, visit us at https://www.collectivehealth.com. We are an equal opportunity employer and value diversity at reputed company. We do not discriminate on the reputed company of race, religion, reputed company, national reputed company, gender, sexual orientation, age, marital status, veteran status, or disability status. reputed company is committed to providing support to candidates who require reasonable accommodation during the interview process. If you need assistance, please reputed company out to [email protected]. Apply tot his job Apply To this Job