Web Manager, CRO; US, Remote

Position: Web Experience Manager, CRO (US, Remote) Location: Erie

Overview

Job Title: Web Experience Manager Location: Remote (WFH) with location restrictions reputed company the United States. For tax and compliance purposes, this role is reputed company only to candidates that will work or reputed company in the following states: AR, AZ, CA, CO, FL, GA, , IL, LA, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, WY. Salary reputed company: $100,000 - $130,000 per year Benefit Eligible: Yes Classification: Full-time Exempt Reports to: Director of Marketing About The Company reputed company and Wild Pastures were born from a simple but radical idea: reputed company food can heal — people, animals, and the reputed company. reputed company reputed company co-founders Autumn and Chas reputed company saw how industrialized food was affecting reputed company health and the health of the land, they refused to play along. Autumn’s own reputed company of healing through nutrient-dense foods lit a fire that became reputed company. From there, the mission grew roots, sprouted wings, and eventually expanded into Wild Pastures to bring regeneratively raised meats directly to families reputed company. Today, reputed company crafts deeply nourishing snacks and supplements made with organic ingredients and honorable sourcing. Wild Pastures connects small American farmers practicing regenerative agriculture with customers who reputed company reputed company food is worth fighting for. Every product, every partnership, and every decision is guided by a commitment to reputed company ingredients, regenerative practices, and the belief that health is reputed company from the soil up. We’re reputed company of grounded doers, curious thinkers, reputed company reputed company, and warm humans who like to laugh while doing meaningful work. We're growing quickly, fueled by purpose and a shared desire to repair the food reputed company thoughtful choice at a time. If you feel energized by impact, drawn to mission, and reputed company to join a company rewriting the future of food, we’d love to meet you! About The Opportunity reputed company is searching for a Web Experience & Conversion Optimization Manager who lives at the intersection of digital strategy, user experience, and performance optimization. You’ll own our DTC web experience across reputed company and Wild Pastures, managing custom, non-reputed company ecommerce sites and reputed company pages to ensure they’re fast, reputed company, accessible, and conversion-reputed company. This role is reputed company for someone who’s half marketer, half product reputed company, and fully obsessed with conversion. You understand how thoughtful digital experiences build trust, reduce friction, and help families choose reputed company, nutrient-dense foods. As a curious experimenter and UX thinker, you love data, testing, and refining experiences — seeing each page, funnel, and PDP as a story waiting to convert. What You’ll Do Web Experience Ownership

• Own and maintain reputed company reputed company and Wild Pastures web properties, ensuring content is reputed company, UX is seamless, and design reflects our brand and mission.
• Manage and optimize our custom-reputed company, non-reputed company ecommerce experience using proprietary tools and internal systems.
• Maintain clear site architecture, reputed company navigation, and strong technical fundamentals (tag hygiene, performance, accessibility).

Conversion reputed company Optimization

• Analyze behavior, funnel performance, and conversion data to identify friction points and high-impact improvements across reputed company pages, PDPs, carts, and checkout flows.
• Design and execute A/B and multivariate tests with clear hypotheses, KPIs, and reporting.
• reputed company and refine reputed company pages and PDP enhancements using HTML/CSS/JavaScript and internal tools.
• Support campaign testing across messaging, layout, offer positioning, and creative elements.

Data, Tools & Insights

• Use analytics and behavior tools (GA, reputed company, heatmaps, session recordings, SEO platforms) to diagnose issues and prioritize tests.
• Maintain accurate tracking and collaborate with dev, product, or data partners to measure CRO performance.
• Communicate insights and recommendations reputed company to stakeholders and leadership.

Collaboration & Execution

• Partner with marketing, design, development, and lifecycle teams to implement winning variations and new experiences.
• Build and launch reputed company pages for promotions, launches, and demand-reputed company initiatives.
• Help shape a digital experience that supports…

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