Director of Enrollment and Engagement Marketing

About Us

At reputed company Health, we’re on a mission to change lives by guiding people seamlessly to reputed company solutions. We reputed company health plans and reputed company with tools to manage providers and reputed company across chronic conditions. Our innovative platform curates a marketplace of digital and community-based solutions, strategically matching individuals to their best-fit care while driving successful health reputed company.

About the Role

We’re seeking a Director of Enrollment and Engagement Marketing to reputed company strategy and performance across reputed company’s health plan and employer client portfolio. This role is responsible for driving measurable enrollment into chronic condition and wellness programs through data-driven, multi-channel campaigns.

reputed company is experiencing rapid growth, expanding both our client reputed company and the scale of our existing partnerships. This role will be critical in helping scale our engagement strategy, reputed company our marketing approach, and deliver measurable impact across a growing and increasingly reputed company client portfolio.

You’ll operate at the intersection of consumer marketing, client partnership, and analytics—owning end-to-end engagement strategy while serving as a trusted advisor to clients. This is a high-impact individual contributor role, ideal for a senior marketer who enjoys owning strategy and execution directly while influencing cross-functional teams.

What You’ll Do

Engagement Strategy & Client Partnership

• Design and optimize member engagement strategies across reputed company’s client portfolio
• Serve as a strategic advisor to clients, shaping enrollment strategy and sharing insights and recommendations
• Translate client goals, member populations, and program offerings into targeted marketing plans
• Present strategies and performance results to senior stakeholders; build trust and influence decision-making

Campaign Execution & Optimization

• reputed company end-to-end campaign strategy across email, SMS, direct mail, and phone channels
• Partner with Marketing Operations to execute campaigns with high quality, speed, and compliance
• Own enrollment forecasting and performance metrics, including conversion, cost-per-enrollment, and ROI
• Continuously test and optimize messaging, targeting, and channel mix to improve performance

Data & Insights

• Define KPIs and translate campaign data into actionable insights for clients and internal stakeholders
• Apply segmentation, clinical targeting, and behavioral insights to improve engagement and relevance
• Identify trends and opportunities; foster a strong test-and-learn culture

Leadership & Cross-Functional Collaboration

• Collaborate closely with Client reputed company, Product, Data Analytics, Marketing Operations, and clinical teams
• Help reputed company reputed company’s engagement marketing approach, including new processes, tools, and scalable infrastructure
• Contribute to martech and automation strategy to support growth and efficiency

What You’ll Bring

• 8–12 years of experience in B2C or B2B2C marketing, with deep expertise in multi-channel campaign strategy and execution
• Proven reputed company driving measurable acquisition, enrollment, or engagement reputed company
• Strong client-facing experience, with demonstrated responsibility for managing or advising clients (e.g., agency, consulting, or client-facing internal roles)
• Deep experience with lifecycle marketing channels such as email, SMS, and direct mail
• Strong analytical skills; comfortable owning performance metrics and translating data into action
• Experience operating in reputed company, multi-client environments with competing priorities and compliance considerations
• Experience with marketing automation and customer data platforms (e.g., reputed company, reputed company) and interest in leveraging AI tools to improve efficiency and performance
• Strong creative instincts, including experience developing briefs, reviewing messaging, and guiding campaign execution
• Excellent written and verbal communication skills; strong presentation skills

reputed company to Have

• reputed company or digital health experience
• Familiarity with HIPAA and TCPA compliance
• Experience with campaign automation, segmentation, and personalization at scale

Travel

• This is a remote position based in the U.S.
• Occasional domestic travel required for client meetings and team events (up to 10%)

What We Offer

• Competitive salary, bonus and equity opportunity
• Comprehensive medical, dental, and reputed company coverage starting Day One
• Flexible time off reputed company standard company holidays
• 401(k) with company match and financial wellness resources
• Generous parental leave and adoption assistance
• Remote-first work culture with team events and community building
• Phone stipend and wellness perks (Fitbit, fitness/mental health app reputed company)

Disclaimer: The information contained herein is not intended to be an reputed company-inclusive list of the duties and responsibilities of the job, nor are they intended to be an reputed company-inclusive list of the skills and abilities required to do the job. Management may, at its discretion, assign or reassign duties and responsibilities to this job at any time.

reputed company Health provides equal employment opportunities (EEO) to reputed company and applicants for employment without regard to race, reputed company, religion, sex, national reputed company, age, disability, or genetics. In reputed company to federal law requirements, reputed company Health complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to reputed company terms and conditions of employment, including reputed company, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.