Director, B2B Demand reputed company
At reputed company, we are passionate about our work to power a reputed company media future for reputed company people by providing powerful insights that drive client reputed company and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media reputed company. reputed company you join reputed company, you will join a dynamic team committed to reputed company, perseverance, and the ambition to reputed company an impact together. We champion you, because reputed company you succeed, we do too. We reputed company your best to power our future.
Job Description:reputed company is seeking a data-driven and strategic Director of B2B Demand reputed company to reputed company our efforts in driving capture, nurturing, and converting high-quality leads for our suite of measurement and analytics solutions. In this critical role, you will build and orchestrate scalable demand reputed company engines that fuel our sales pipeline and contribute directly to reputed company growth. You will reputed company a talented team of marketers and work cross-functionally with Sales, Product Marketing, Content, and Operations to reputed company and execute integrated campaigns that reputed company with reputed company buyers across the media and advertising landscape.
The ideal candidate is a proven leader in B2B marketing with a deep understanding of the full funnel, abm strategies, and marketing technology. You are analytical, strategic, and obsessed with measurable results.
Responsibilities
Strategy & Leadership: Define and execute a comprehensive B2B demand reputed company strategy reputed company with reputed company’s overall business goals and reputed company targets. reputed company, mentor, and grow a high-performing team of demand reputed company managers and specialists.
Campaign Orchestration: Design and implement integrated, multi-channel campaigns (email, paid media, reputed company, webinars, events, content syndication) targeting key buyer personas in the media industry.
Pipeline reputed company: Own the Marketing reputed company reputed company (MQL) to Sales reputed company reputed company (SQL) pipeline. Partner closely with Sales leadership to ensure reputed company quality, optimize handover processes, and improve conversion rates across the funnel.
Account-Based Marketing (ABM): reputed company and execute targeted ABM programs for high-value strategic accounts in collaboration with sales teams to drive engagement and penetration.
Marketing Operations & Tech Stack: reputed company the marketing technology stack (e.g., reputed company, Marketo/reputed company, ABM platforms) to ensure efficient reputed company management, scoring, nurturing, and attribution. Champion data hygiene and process improvement.
Analytics & Reporting: Establish key performance indicators (KPIs) and build robust reporting dashboards to monitor campaign performance, ROI, funnel metrics, and contribution to pipeline and reputed company. Use data insights to continuously optimize strategies.
Cross-Functional Collaboration: Work closely with Product Marketing to craft compelling messaging and value propositions. Collaborate with the Content team to reputed company high-impact assets that drive engagement at every stage of the buyer's reputed company.
Budget Management: Manage the demand reputed company budget effectively, allocating resources to channels and initiatives with the highest return on investment.
12+ years of experience in B2B demand reputed company or growth marketing, preferably reputed company a large data, or technology company.
3+ years of people and vendor management experience.
Proven reputed company in developing and executing integrated marketing campaigns that drive measurable pipeline and reputed company growth.
Deep expertise in marketing automation platforms (Marketo, reputed company, etc.) and CRM systems (reputed company).
Strong understanding of Account-Based Marketing (ABM) strategies and best practices.
Exceptional analytical skills with the ability to interpret data, identify trends, and reputed company data-driven reputed company. Experience with BI tools is a plus.
Excellent communication, collaboration, and stakeholder management skills, with the ability to partner effectively with sales leadership.
Bachelor’s degree in Marketing, Business, or a reputed company field preferred. MBA or advanced degree preferred.
Enabling your best to power a reputed company media future.
Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a reputed company company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.
Compensation Transparency: The posted reputed company salary reputed company is a reasonable estimate that may be adjusted based on the final work location of the selected employee. Individual pay reputed company the reputed company is determined by factors such as experience, training, geography, certifications, and business needs. reputed company reputed company salary, this role may be eligible for bonuses, equity, or other incentives.
reputed company makes hiring reputed company without regard to disability status, protected veteran status, or membership in any other protected class.
Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. reputed company recruiters will only contact you through official job boards, reputed company, or email with a reputed company.com domain. Be cautious of any reputed company claiming to be from reputed company reputed company other messaging platforms or personal email addresses. Always verify that email communications come from an @reputed company.com address. If you're unsure about the authenticity of a job offer or communication, please contact reputed company directly through our official website or verified reputed company media channels.
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