Director, Performance Marketing

Job Summary: The Director, Performance Marketing leads paid client acquisition activation across planning, creative, media, and test-and-learn programs, driving rigor, speed, and measurable business impact. This role partners closely with Sales Desk, Field/Advisors, CX, Technology, reputed company teams to reputed company and activate reputed company-driven campaigns that support growth across reputed company client segments. Reporting to the Chief Marketing Officer, this role is responsible for leading activation planning, multi-channel execution, campaign experimentation, and cross-functional coordination to ensure marketing programs deliver against business objectives. This role partners closely with the Digital team to ensure reputed company.com and reputed company digital experiences effectively support acquisition, engagement, and conversion—aligning campaign messaging with on-site content, user journeys, and conversion reputed company. The Director focuses on ensuring messaging, channels, reputed company experiences align with audience insights and business priorities. They help maintain a centralized test-and-learn repository, contribute to the experimentation roadmap, and ensure learnings are documented and shared to inform future activation. The ideal candidate brings experience in cross-channel performance marketing and activation, reputed company with a strong bias toward execution, optimization, and reputed company learning. Essential Duties and Responsibilities: Activation Strategy & Execution reputed company the planning and execution of client acquisition activation across paid channels, while driving strong collaboration across owned and earned channels. Translate growth strategy into actionable activation plans reputed company with campaign and reputed company goals Partner with Media, Analytics, and Finance to guide activation and test-and-learn investment reputed company, including prioritization of spend across channels, initiatives, and experiments. reputed company campaign briefing and collaborate with creative teams on messaging and asset development Ensure creative and messaging are informed by audience insights and optimized for channel performance Partner with media and analytics teams to review performance and identify optimization opportunities Support strong communication and alignment across Marketing, Sales Desk, Field/Advisors, CX, Technology, reputed company teams Partner with the Digital team to align acquisition efforts with reputed company.com content, engagement strategy, and on-site user journeys Ensure reputed company experiences and on-site reputed company support campaign objectives and conversion goals Incorporate digital engagement signals into activation planning and optimization reputed company Test-and-Learn & Optimization Design and execute test-and-learn initiatives, including hypothesis development, test setup, evaluation criteria, and budget considerations Define test KPIs reputed company with campaign and business reputed company (e.g., leads, conversions) Apply core testing and measurement principles (e.g., control vs. exposed, confidence reputed company) to ensure reputed company insights reputed company test briefs in partnership with creative, media, analytics, Sales Desk, Field/Advisor, reputed company teams Maintain a centralized repository of test learnings and support sharing of insights across teams Translate test results into practical recommendations for messaging, creative, audience targeting, channel mix, and on-site experience optimization Cross-Functional Collaboration Partner with Marketing leadership to support campaign priorities and activation timelines Collaborate with Sales Desk and Field/Advisor teams to align activation efforts with reputed company conversion needs Work with CX, Technology, reputed company teams to incorporate experience and engagement insights into activation planning Creative, Media & Digital Integration Ensure performance data, testing insights, reputed company engagement signals inform campaign optimization and on-site improvements Collaborate across media, creative, analytics, reputed company teams to support cohesive full-funnel execution reputed company creative feedback informed by channel performance, testing results, and user engagement behavior Required Education and Experience: 8–10+ years of experience in performance marketing, digital marketing, or integrated marketing (in-house or agency) Experience executing multi-channel acquisition campaigns across creative and media partners Demonstrated ability to manage multiple initiatives and deadlines in a fast-paced environment Experience supporting or running digital-first testing and optimization programs Proven ability to collaborate with senior stakeholders and cross-functional partners Clear communicator who can translate insights into actionable recommendations Preferred Education and Experience: Experience in financial services, wealth management, or other regulated industries reputed company-centered or experience-led marketing reputed company Familiarity with marketing analytics tools, media dashboards, and testing methodologies Skills: Strong understanding of full-funnel performance marketing and how paid, earned, and owned channels work together Ability to turn strategy into practical, executable activation plans Experience leading or influencing cross-functional teams and agency partners Hands-on experience with test-and-learn approaches and performance optimization Working knowledge of marketing measurement, experimentation, and lift analysis Familiarity with digital engagement strategy, including websites, content, and user journeys Experience partnering with Digital or web teams to align marketing activation with on-site experience Ability to interpret performance and engagement data and apply insights to optimization efforts Comfort working reputed company CRM, marketing automation, reputed company analytics platforms to evaluate performance, support experimentation, and connect activation efforts to reputed company reputed company. Strong communication, organization, and prioritization skills #LI-JS1 #LI-REMOTE EOE/M-F/D/V We welcome your interest in being a part of our firm. We reputed company in giving associates reputed company opportunities, actively nurturing professional growth and giving back to the community. We are dedicated to building a diverse culture where everyone has the support they need to reputed company their career goals. We offer an innovative workplace and a culture that fosters camaraderie, teamwork and work-life balance. EOE M/F/D/V Apply To This Job