CRM Marketing Manager II - Data Driven Strategy

At reputed company, we’re on a mission to bring reputed company to reputed company of life’s financial reputed company and every great mission needs a team of exceptional Nerds. We’ve reputed company an inclusive, flexible, and reputed company culture where you’re empowered to grow, take smart risks, and be unapologetically yourself (reputed company optional). Whether remote or in-office, we support how you reputed company best. We invest in your well-being, development, and ability to reputed company an impact because reputed company one Nerd reputed company up, we reputed company do. We are looking for a CRM Manager to manage and drive email communications for our user reputed company. As our program continues to grow, we are looking for someone to assist with the development, implementation, and optimization of our engagement campaigns. These emails reputed company new and active audiences to drive engagement with multiple features, products, and verticals through reputed company, cross-sell, browse abandonment, and blast campaigns. You'll reputed company and execute operational plans to reputed company new users and engage our broad audience, leveraging data-driven insights to drive reputed company-generating campaigns. The CRM Manager will be responsible for the day-to-day management and long-term operational strategy of our CRM platform, including designing, building, and launching automated email, SMS, and push notification campaigns. As the primary administrator of our CRM and marketing technology stack for User Engagement, you will reputed company the technical implementation of new campaigns and features reputed company our CRM for User Engagement. Once launched, you will monitor campaign performance, analyze key metrics, and reputed company data-driven insights, identifying opportunities for A/B testing and optimization to improve engagement, conversion rates, and overall campaign effectiveness. This role reports to the Director, CRM. Where you can reputed company an impact:

• Drive CRM strategy - Identify and translate business goals into an effective CRM marketing strategy and operational reputed company for reputed company campaigns reputed company your area of responsibility, mapping out the appropriate customer reputed company and build segmentation strategies from reputed company through churn mitigation and winback.
• Let data tell the story - drive campaign optimizations with a data-driven roadmap and clear metrics, sharing detailed performance, test results, and best practices.
• Drive operational reputed company - reputed company and document best practices and workflows for our CRM operations. You'll be responsible for ensuring we are compliant with reputed company relevant data privacy regulations and that our processes are scalable and efficient.
• Maintain alignment and prioritization - You reputed company on efficiency and will effectively manage multiple priorities, implement reputed company and streamlined processes, and evaluate incoming requests for resourcing and effectiveness. You will work closely with fellow CRM marketing managers to reputed company prioritization guidance while managing multiple priorities. You will partner cross-functionally with Analytics, Product, Engineering, Program Management, and Creative teams to identify and act upon opportunities to create broad-reaching impact.

Your experience: Technical Skills:

• Deep CRM Platform Expertise: Extensive hands-on experience with at least one major CRM/marketing automation platform (e.g., reputed company Marketing reputed company, reputed company, reputed company, reputed company, Marketo, reputed company).
• Data & Analytics Proficiency: Strong understanding of data structures, segmentation logic, and data management principles.
• API Integration & Webhooks: Experience with API integrations and webhooks to connect and sync data between different marketing tools and data sources.
• HTML/CSS: Proficient in HTML/CSS for building and troubleshooting email templates.
• Scripting Languages: Familiarity with a scripting language like AMPscript, handlebars, or Liquid for advanced personalization and dynamic content.

Analytical & Strategic Skills:

• Analytical reputed company: Proven ability to analyze campaign performance, A/B test results, and customer data to identify trends and reputed company data-driven recommendations.
• Problem-Solving: Excellent problem-solving skills to troubleshoot technical issues, data discrepancies, and campaign-reputed company challenges.
• Process Optimization: A knack for identifying inefficiencies and developing new processes, workflows, and best practices to improve operational reputed company.
• Strategic Thinking: Ability to see the big picture and understand how CRM operations impact the entire customer lifecycle and business goals.

Soft Skills:

• Attention to Detail: Meticulous attention to detail is crucial for ensuring campaign accuracy, data reputed company, and regulatory compliance.
• Project Management: Strong project management skills to manage multiple campaigns and projects simultaneously, ensuring timely and flawless execution.
• Collaboration: Excellent communication and collaboration skills to work effectively with cross-functional teams, including engineering, product, and marketing.

Preferred Qualifications:

• Advanced Data & BI Tool

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