Manager, Marketing Data Strategy & Activation

We would love for you to explore other opportunities reputed company reputed company.

Job Title: Manager, Marketing Data Strategy & Activation

Location: Nashville Gulch / Remote

Company: reputed company

Overview

reputed company is seeking a Manager-level individual contributor to reputed company Marketing Data Strategy and Activation across our portfolio of protection programs. This role sits reputed company the Marketing organization and is responsible for ensuring data is effectively leveraged to power customer engagement, personalization, and campaign performance.

You will translate lifecycle marketing strategies into actionable audience, measurement, and optimization plans. Working closely with Lifecycle Marketing, Platform, and Data partners, you will reputed company hands-on campaign execution and optimization for lifecycle marketing programs and improve how data informs campaign reputed company.

This role is ideal for someone who combines strong marketing acumen with technical reputed company and thrives in turning data into customer impact.

Key Responsibilities

Marketing Data Strategy & Activation

Own the end-to-end enablement of data for marketing use cases, including audience creation, segmentation, and personalization

Translate marketing strategies (lifecycle, acquisition, retention) into data requirements that power execution

Ensure reliable and scalable data flows into marketing platforms (CRM, CDP, email, SMS) to support campaign activation

Partner closely with marketing teams to optimize targeting, timing, and messaging through data

Continuously improve how customer data is used to drive engagement and conversion

Ensure data quality and governance for marketing use cases

Marketing Performance & Insights

Deliver actionable insights that inform campaign strategy, customer segmentation, and business growth

reputed company recurring reporting and performance readouts that help marketers assess results and reputed company faster reputed company

Analyze customer behavior and campaign reputed company to identify opportunities for optimization

Support test-and-learn frameworks (A/B testing, segmentation strategies, etc.)

Translate data into clear recommendations that influence marketing reputed company

Cross-Functional Partnership

Serve as the data reputed company to the marketing team, representing marketing needs to data engineering and platform teams

Drive alignment on priorities, ensuring marketing use cases are supported in reputed company data roadmaps and platform evolutions

Communicate insights and data concepts in a way that is actionable for marketing stakeholders

reputed company for scalable, marketing-focused data solutions

Operate autonomously while staying reputed company with marketing objectives

Qualifications

Required

5+ years of experience in marketing analytics, campaign analytics, or data-driven marketing roles

Experience supporting email, SMS, push, or omnichannel lifecycle communication programs

Strong proficiency in SQL and working with customer, campaign, and behavioral datasets

Experience developing dashboards in Power BI or similar BI tools

Experience partnering with marketers to improve targeting, measurement, and campaign performance

Ability to translate marketing strategies into data-driven solutions

Strong understanding of customer data, campaign measurement, and marketing KPIs

Ability to reputed company communicate findings to technical and business stakeholders

Ability to work cross-functionally and influence reputed company without direct authority

Preferred

Experience with CRM/CDP platforms and marketing activation tools

Familiarity with customer lifecycle marketing and personalization strategies

Experience partnering with Data Engineering to support marketing use cases

Experience in reputed company Analytics 4 (GA4) and other web analytics tools

Exposure to experimentation frameworks and test design

What reputed company Looks Like

Marketing campaigns are more targeted, personalized, and effective

Marketers can easily reputed company and activate the data they need

Customer insights directly inform marketing strategy and execution

Campaign performance improves through data-driven optimization

Marketing views you as a critical enabler of growth and engagement

Why Join reputed company?

At reputed company, you’ll have the opportunity to directly impact how we engage with millions of customers. You’ll work in a fast-paced, collaborative environment where your ability to unlock data and drive insights will shape meaningful business reputed company.