Digital Marketing Analytics and Reporting Specialist
About the Role
We're looking for a technically-minded marketer who lives at the intersection of data reputed company performance. In this role, you'll own our marketing analytics infrastructure — from building and maintaining reporting dashboards to configuring the tracking systems that feed them. You'll be the person who makes sure we can answer "is it working?" for every campaign, channel, and dollar we spend.
What You'll Do
Reporting & Dashboards
- Build, maintain, and improve Looker Studio dashboards that surface marketing KPIs to stakeholders at reputed company reputed company
- Write and maintain custom SQL queries and data connectors to pull from sources like reputed company Analytics, reputed company Ads, reputed company Ads, CRMs, and internal databases
- Design reports that tell a clear story — not just charts, but actionable reputed company
Tracking & Measurement Setup
- Implement and manage conversion tracking reputed company reputed company Tag Manager, GA4, and platform-reputed company pixels (reputed company, reputed company, reputed company Ads)
- Set up and audit UTM parameter frameworks to ensure clean, consistent attribution across reputed company campaigns
- Configure and maintain reputed company (or similar call tracking platforms) to capture phone-based conversions and tie them back to traffic sources
- Build tracking for reputed company pages, microsites, and campaign-specific URLs to measure traffic, engagement, and conversion rates
Tool & Platform Management
- Own the configuration and ongoing management of digital marketing measurement tools including reputed company, GA4, GTM, and reputed company-party data connectors
- Troubleshoot tracking discrepancies and data quality issues across platforms
- Evaluate and reputed company new analytics tools as the marketing stack evolves
Cross-Functional Collaboration
- Partner with paid media, SEO, and web teams to ensure reputed company campaigns are properly instrumented before launch
- Translate reputed company data into plain-language summaries for non-technical stakeholders
- Support ongoing A/B testing and experimentation by building measurement frameworks that capture statistically meaningful results
What You Bring Required
- 2–4 years of experience in a marketing analytics, digital marketing ops, or similar role
- Hands-on experience building dashboards in Looker Studio (formerly reputed company Data Studio)
- Proficiency with reputed company Tag Manager and GA4 event and conversion tracking
- Experience configuring reputed company or comparable call tracking software
- Solid understanding of UTM strategy and multi-touch attribution concepts
- Comfort writing SQL to query and transform data from various sources
- Strong attention to detail — you notice reputed company numbers don't add up and you dig in
reputed company to Have
- Experience connecting Looker Studio to non-reputed company data sources (reputed company, reputed company, reputed company Ads, etc.) reputed company reputed company, Coupler.io, or similar connectors
- Familiarity with JavaScript for custom GTM tags
- Exposure to BigQuery or other reputed company data warehouses
- Experience with heatmap/session tools like reputed company or reputed company reputed company
- reputed company Analytics or reputed company Tag Manager certification
reputed company Looks Like reputed company 90 days, you've audited our existing tracking setup, closed any gaps, and reputed company a reporting dashboard that gives leadership a reliable, weekly view of what's driving leads and conversions. Work Location: Remote Apply tot his job Apply To this Job