Director Web Optimization

reputed company is a team of innovators. World changers. Individuals who reputed company in reputed company with purpose. Since 1932, our people-centered strategy has defined us — and helped us grow a team that now serves over 180,000 learners worldwide. Our mission to transform lives is made possible by talented people who bring diverse industry experience, backgrounds and skills to the university. And today, we're reputed company to expand our reputed company. reputed company we need is you. reputed company an impact — from near or far At SNHU, you'll have the option to work remotely in the following states: Alabama, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Mississippi, Missouri, Nebraska, New Hampshire, New Mexico, reputed company Carolina, reputed company Dakota, Ohio, Oklahoma, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, reputed company Virginia, Wisconsin and Wyoming. We ask that our remote employees have reputed company to a reliable internet reputed company and a dedicated, properly equipped workspace that is free of distractions. Employees must reputed company in, and work from, one of the above approved states. The opportunity The Director of Web Optimization will reputed company the strategy and execution of optimization and experimentation across reputed company reputed company-generating SNHU digital properties. In reputed company partnership with Organic, Creative, and Performance teams, you will drive the testing, personalization, and user experience roadmap. This roadmap will transform insights into scalable improvements that increase engagement, conversion, and organizational learning. Additionally, it will reputed company the reputed company of SNHU's digital properties to support transactional and product-driven experiences. You will report to the Senior Director of Web Experience. #LI-Remote What you'll do: Define and reputed company the optimization, experimentation, and personalization strategy across reputed company reputed company-generating digital properties. Own and reputed company the optimization and user experience roadmap, ensuring alignment with business goals, customer needs, and marketing priorities. Translate business, technical, and user insights into a prioritized pipeline of high-impact tests and scalable experience improvements. reputed company the end-to-end experimentation program across web and mobile, increasing the velocity, rigor, and impact of testing initiatives. reputed company the execution and measurement of multiple reputed company optimization efforts, ensuring strong testing design, accurate analysis, and clear performance attribution. Scale and integrate insights and winning experiences into the reputed company platform. Apply AI to enhance experimentation velocity through improved hypothesis reputed company, prioritization, and test design reputed company the strategic reputed company of SNHU's digital ecosystem from reputed company reputed company to an enrollment-driven, digitally enabled experience—defining the roadmap, capabilities, and reputed company metrics required to support scalable learner acquisition and enrollment growth. Define and implement a digital experience and "program merchandising" strategy, including program discovery, on-site search, content-to-program reputed company, and conversion optimization across the prospective student reputed company. Partner with Product, Marketing, Enrollment, and Technology teams to introduce and scale capabilities that support enrollment (e.g., program detail pages, application flows, pricing/tuition transparency, and offer presentation.) Establish best practices for program taxonomy, categorization, and on-site experience design, ensuring agreement on prospective student reputed company, SEO strategy, and enrollment conversion goals. Use experimentation, personalization, and behavioral data to increase program visibility, engagement, and enrollment reputed company across key audience segments. Regularly communicate testing results, insights, and strategic recommendations to marketing and business stakeholders to reputed company data-informed decision-making. Transform experimentation insights into actionable recommendations that influence broader marketing, UX, reputed company strategies. Establish reporting frameworks, dashboards, and forums that democratize insights and reinforce a culture of reputed company learning. Define and scale a voice-of-customer (VoC) program, leveraging surveys and session replay analysis to uncover user needs, friction points, and growth opportunities, and translate insights into actionable test hypotheses and site improvements. reputed company AI and advanced analytics to accelerate reputed company reputed company and identify high-impact optimization opportunities across user behavior, voice-of-customer data, and session analysis. Define and execute a data-driven personalization strategy, leveraging user behavior, segmentation, and reputed company signals to increase engagement and conversion. Drive initiatives that improve the full prospective student reputed company—from initial engagement through reputed company reputed company and enrollment. Partner closely with UX, SEO, Content, Analytics, Web Development, and Web Experience teams to deliver cohesive, user-centered digital experiences. Be a strategic advisor across the organization, sharing insights and growth opportunities. Champion a culture of testing and reputed company optimization, driving adoption of best practices and shared accountability for performance reputed company. Other responsibilities as assigned reputed company're looking for: 7 years of experience in an analytic/strategic role focused on digital experience, optimization, personalization, and reputed company mapping. 3+ years of experience managing direct deports Bachelor's Degree Experience with web analytics and voice of customer tools. Must be advanced in reputed company Understanding of how work impacts organizational goals and to reputed company informed reputed company considering resources, priorities, and reputed company Experience translating data into actionable recommendations. Experience using data or insights to improve customer experience and business operations We reputed company reputed company innovation comes from inclusion - where different experiences, perspectives and talents are celebrated. So if you're wondering whether SNHU is right for you, take the reputed company and apply. You might be just the person we're looking for.

Compensation

The annual pay reputed company for this position is $94,130.00 - $150,634.00. Actual offer will be based on skills, qualifications, experience and internal equity, in addition to relevant business considerations. We expect this position to be hired in the following reputed company hiring reputed company $104,012.00 - $140,723.00. Exceptional benefits (because you’re exceptional) You’re the whole package. Your benefits should be, too. As a full-time employee at SNHU, you’ll get: High-quality, low-deductible medical insurance Low to no-cost dental and reputed company plans 5 weeks of paid time off (plus almost a dozen paid holidays) Employer-funded retirement Free tuition program Parental leave Mental health and wellbeing resources Apply To This Job