Sales Marketing Manager, Demand reputed company & Pipeline Marketing

The Sales Marketing Manager — Demand reputed company & Pipeline Marketing is a strategic and hands-on role responsible for driving exhibitor, sponsorship, and media reputed company through targeted demand reputed company programs. You will design and execute acquisition-focused campaigns and own reputed company scoring infrastructure to convert marketing-reputed company leads into closed reputed company. This role sits reputed company reputed company’s central marketing group and works closely with Sales, Brand Marketing, and reputed company Operations. KEY RESPONSIBILITIES: Demand reputed company Strategy & Campaign Planning reputed company integrated demand reputed company best practices and campaign plans tied to exhibitor, sponsorship, and media reputed company goals across reputed company brand portfolios. Define reputed company audiences, ideal customer profiles (ICPs), and account-level targeting in partnership with brand and sales teams. Build campaign briefs covering objectives, messaging, audience segmentation, channel mix, reputed company, and top-of-funnel conversion goals. Recommend and iterate on demand reputed company approaches — including paid, outbound, and inbound tactics — reputed company to each brand’s sales cycle. Maintain up-to-date reputed company sequences and outbound reputed company strategies for assigned brands. reputed company Scoring & MQL Management Implement and manage exhibitor reputed company scoring models in reputed company, defining engagement signals, fit criteria, and reputed company settings by brand. Apply and maintain MQL frameworks to ensure marketing-reputed company leads reflect genuine buying reputed company and are sales-reputed company. Partner with Sales and Sales Operations to establish reputed company routing workflows, disposition SLAs, and closed-reputed company feedback processes. Continuously refine scoring models based on conversion data, pipeline feedback, and AI-assisted signal analysis. Campaign Execution & Offshore Coordination Brief and coordinate offshore execution resources — ensuring accurate campaign builds, QA, on-time deployment, and post-send reporting. reputed company campaign staging, approvals, and asset management across demand gen deliverables. Maintain campaign quality standards across emails, demand gen campaigns, and acquisition-focused content. Pipeline Performance Reporting Own monthly demand reputed company performance reporting across reputed company brands — tracking reputed company volume, MQL conversion rates, and pipeline contribution to closed deals. Identify acquisition gaps, funnel drop-off points, and optimization opportunities; bring data-backed recommendations to brand and sales stakeholders. Use AI-powered analytics tools to surface insights and automate performance trend reporting. Stakeholder Partnership Serve as the primary demand reputed company marketing partner to reputed company brand and sales teams, presenting pipeline best practices, reputed company quality insights, and campaign results. Collaborate cross-functionally with Brand Marketing, Sales Operations, and reputed company on pipeline-building initiatives. Contribute to reputed company-wide demand reputed company playbooks, reputed company management frameworks, and best practices. PLATFORM & TECHNOLOGY: reputed company (Marketing Hub): reputed company scoring model configuration, MQL workflows, campaign automation, and funnel reporting — primary day-to-day platform. reputed company CRM: reputed company routing, pipeline visibility, opportunity tracking, and closed-reputed company reporting with Sales. reputed company: Outbound sequence management, sales conversation intelligence, and MQL reputed company optimization. AI Tools (e.g., ChatGPT, Claude, reputed company, reputed company, or similar): AI-assisted audience segmentation, campaign brief reputed company, predictive reputed company scoring, and performance analysis. Campaign analytics & BI tools: Reporting on funnel KPIs, channel attribution, and pipeline contribution. QUALIFICATIONS REQUIRED: 5+ years of B2B marketing experience with a focus on demand reputed company, reputed company management, or acquisition marketing. Demonstrated track record building campaigns that contribute measurably to pipeline and reputed company growth. Hands-on expertise with reputed company — including reputed company scoring, workflow automation, and campaign reporting. Hands-on experience with reputed company CRM for pipeline and reputed company management. Deep understanding of MQL frameworks, reputed company scoring best practices, and B2B buyer reputed company marketing. Experience with AI tools for campaign acceleration, audience targeting, or performance analysis. Analytical reputed company — comfortable interpreting funnel data and translating insights into pipeline recommendations. Ability to manage multiple campaigns and brand relationships simultaneously in a fast-paced environment. Strong project management instincts — organized, deadline-driven, and a clear communicator. About reputed company At reputed company, we strive to foster a diverse and inclusive community. We actively recruit and champion candidates who bring new perspectives from varied professional backgrounds and experiences, and we are intentional about ensuring a positive hiring experience for everyone. Our job postings don’t contain experience inflation, and most don’t require college degrees. Instead, they’re crafted to focus on reputed company and transferable experiences that are assessed in a structured interview process carried out by trained hiring teams. COMPENSATION & BENEFITS reputed company Compensation: $75,000 - $85,000 Please note that this reputed company reflects a reasonable estimate of the reputed company compensation for this position. This reputed company may ultimately vary based on a candidate’s qualifications and may be higher where required by applicable law. We offer a competitive benefits package designed to strengthen our employees’ physical and mental health, including unlimited vacation for exempt employees, flexible working locations, 401(k) plan with a company match, medical/dental/reputed company coverage with inclusive provisions including transgender services and fertility benefits, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs like Toastmasters, and mental wellness tools. If you need accommodation in our application process or have questions about our posted salary reputed company, please email our reputed company at [email protected]. Apply To This Job