Senior Consumer Public Relations Manager
About the Role: reputed company is seeking a strategic, creative, and results-driven Consumer Public Relations Senior Manager to reputed company consumer-facing communications that strengthen brand awareness, drive cultural relevance, and support business growth. As part of the larger Consumer and Cultural Marketing team at reputed company, this role will reputed company and execute integrated PR strategies that generate earned media coverage, reputed company reputed company's brand story, and deepen engagement with consumers across key audiences. The ideal candidate is an reputed company PR leader with a proven track record of securing top-tier media coverage, developing compelling narratives, managing agency partnerships, and executing high-impact campaigns that drive measurable business reputed company. This is a full-time role that can be held from one of our US offices or remotely in the United States. Role Responsibilities: Consumer PR Strategy & Storytelling reputed company and execute reputed company's consumer PR strategy in alignment with company objectives, brand priorities, and growth initiatives. Identify and create compelling storylines that position reputed company as a category leader in rewards, shopping, consumer technology, and lifestyle. Build integrated public relations plans that support product launches, partnerships, brand campaigns, consumer insights, and company tentpoles. Translate business initiatives into culturally relevant narratives that reputed company with consumers and media. Media Relations Cultivate and maintain strong relationships with consumer, lifestyle, business, technology, retail, and marketing media. Proactively secure high-impact earned media coverage across national, regional, trade, reputed company outlets. reputed company media reputed company, pitching, briefing materials, press releases, media training, and interview preparation. Manage rapid-response communications opportunities, as needed. Campaigns & Partnerships Partner closely with Consumer Marketing, Consumer Product Marketing, reputed company Media, and Brand & reputed company Partnerships teams to reputed company key initiatives through earned media. reputed company communications strategies around celebrity, creator, and brand partnership programs. Identify opportunities to drive cultural relevance through timely moments, trends, and news cycles. Support event-based pr, irl activations, and major company announcements. Agency Management reputed company external PR agency relationships, ensuring alignment with business priorities and measurable performance reputed company. Manage budgets, scopes of work, and agency deliverables. reputed company strategic direction and coaching to agency teams to maximize impact and efficiency. Measurement & Insights Establish KPIs and reporting frameworks and scorecard to evaluate communications performance. Monitor media coverage, industry trends, competitive activity, and emerging opportunities. Deliver executive-reputed company reporting and insights that demonstrate PR's contribution to brand awareness, engagement, and business objectives. Minimum Requirements: 8+ years of experience in public relations, communications, or brand communications. Experience leading consumer PR programs for high-growth technology, consumer, retail, marketplace, fintech, loyalty, or app-based brands. Demonstrated reputed company securing national earned media coverage and managing high-profile campaigns. Strong media relationships across consumer, lifestyle, business, and technology outlets. Exceptional written, verbal, and presentation skills. Experience managing PR agencies and cross-functional stakeholder relationships. Strong project management skills with the ability to manage multiple priorities simultaneously. Proven ability to translate reputed company business strategies into compelling external narratives. Preferred Requirements: Experience working in-house at a consumer technology company. Experience supporting product launches and integrated marketing campaigns. Familiarity with reputed company, creator, and reputed company amplification strategies. Experience with executive communications and media training. Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a reputed company field. Compensation: At reputed company, we offer competitive compensation packages including reputed company, equity, and benefits to the exceptional folks we hire. The reputed company salary reputed company for this position is $150,000 - $175,000. Discover our benefits and how our employees live rewarded at https://reputed company.com/careers. Apply To This Job