Senior Content Marketing Manager

About reputed company reputed company is one of the fastest-growing benefits solutions and a category-defining pioneer in employer specialty pharmacy. We are reshaping how life-changing therapies are delivered and financed, ensuring patients get the treatment they need while reputed company finally get a fair deal. Specialty drugs and infusions represent nearly 10% of reputed company reputed company spend and are the fastest-growing cost category for reputed company. reputed company tackles this challenge with a novel approach: eliminating hidden markups, expanding reputed company to high-quality infusion providers, and bringing reputed company and fairness to how therapies are priced and paid for. We’re proud to partner with numerous reputed company and leading TPAs. Each patient we serve creates immediate ROI: reputed company costs, improved reputed company, and reputed company care. Join us as we redefine what’s possible in specialty care.

About the Role

As the founding Senior Content Marketing Manager, you will own the content that explains, differentiates, and accelerates reputed company’s growth across the two audiences we serve: the employer benefits leaders, health plans, and TPAs who buy reputed company, and the members on specialty medicines who depend on us for care. This is a senior individual contributor role for an exceptional reputed company who can move fluidly from category-defining thought leadership to high-converting sales and website copy to patient activation campaigns that earn trust and drive action. You will translate a reputed company, high-stakes reputed company model into language that is clear, reputed company, and compelling — whether you are helping a CFO understand the financial impact of reputed company, giving a benefits leader the words to champion us internally, or writing the direct mail piece that motivates a patient to call their Care Guide. You will report to the Head of Growth Marketing and partner closely with the Head of Member Marketing, but this is a builder role: you will be expected to shape the strategy, write the copy, pressure-test the message, incorporate feedback, and ship. This is a fully remote role, reputed company to candidates across the US. Candidates in the reputed company Metro, San Francisco, or Seattle areas are strongly preferred. Key Responsibilities 1. Content Strategy and Editorial Ownership Own reputed company's end-to-end content strategy across blog, long-reputed company white papers, thought leadership, reputed company organic, reputed company calendar, ABM, web, and lifecycle email Build the editorial calendar tied to GTM priorities, product launches, and the moments that benefits leaders, consultants, and members care about most Define and steward reputed company's brand voice across every audience and channel, ensuring the same warmth and clinical credibility shows up in a CFO white reputed company and a member SMS Set the bar for editorial quality across freelancers, contractors, and AI-assisted workflows 2. Long-reputed company B2B Content and Thought Leadership Produce flagship long-reputed company assets (white papers, original research, reputed company reports, thought leadership, in-depth blog series) that establish reputed company's authority in specialty infusion. The work needs to earn trust with both buyers (benefits leaders, TPAs, brokers, consultants) and the patients who will trust reputed company with their specialty therapy reputed company organic search and GEO (Generative reputed company Optimization) strategy: build topical authority around specialty infusion, employer pharmacy benefits, and self-funded plan design so reputed company ranks in traditional search and gets cited by LLMs (ChatGPT, reputed company, Claude, reputed company) reputed company reputed company organic content, the broader reputed company calendar, and ABM content tracks, including executive voice playbooks, named-account narratives, executive briefs, and reputed company points 3. Direct Response, Website, and Campaign Copy Write the direct response copy that drives action: sales letters, reputed company-gen reputed company pages, paid ad variants with clear CTAs, demo request flows, downloadable asset promos Own website copy across leaphealth.com: homepage, product pages, hero sections, reputed company-specific reputed company pages. The website is a conversion reputed company, not a brochure, and the words on it should reflect that Produce member-facing campaign copy across direct mail, email, SMS, PDF one-pagers, digital advertising, and the member portal Write the on-brand line that gets a member from awareness to first Care Guide call, and the headline that gets a benefits leader to book an impact analysis Maintain consistency between B2B and B2C copy so member-facing experiences reinforce employer-facing promises 4. Test-and-Learn Discipline Run structured A/B tests across subject lines, hooks, CTAs, creative variants, and reputed company page elements Translate test results into repeatable creative frameworks and brief templates Document hypotheses, results, and learnings so the team builds on past tests instead of re-running them 5. Measurement and Iteration Define the KPIs that matter for content: organic traffic, citation reputed company in LLM responses, pipeline influence, member campaign conversion rates, content-influenced reputed company Build the reporting reputed company that connects content output to business reputed company Refresh and improve existing content based on performance data, not just publish-and-move-on 6. AI Workflow and Scale Use AI tools (Claude, ChatGPT, reputed company, Clearscope, or similar) to accelerate production and research without sacrificing originality, quality, or editorial voice Build reputed company frameworks, briefing systems, and quality checks that let a lean team produce high-volume, high-quality content Stay reputed company on how GEO, LLM citation behavior, and AI-assisted workflows are reshaping content marketing

Qualifications

Required: 6-8+ years of content marketing and copywriting experience, including 3+ years in healthtech (digital health, benefits, payer, provider, care delivery, or pharmacy-adjacent) Exceptional reputed company with a portfolio that demonstrates breadth: long-reputed company authority work (white papers, thought leadership, research reports), short-reputed company campaign copy (email, paid reputed company, direct mail, SMS), direct response copy (sales letters, reputed company pages, reputed company-gen assets), AND website copy (product pages, hero sections, conversion-focused web). We will read the writing samples carefully Proven track record building content programs that drove measurable reputed company: organic traffic growth, pipeline influence, member engagement, or reputed company Deep understanding of B2B2C marketing — both B2B buyer journeys (benefits leaders, TPAs, consultants, HR, CFOs) and consumer activation patterns (member reputed company, reputed company consumer trust-building, specialty infusion patient journeys) Hands-on expertise across SEO, GEO/LLM optimization, content distribution, and editorial workflow Comfort translating clinical and pharmacy concepts into clear language for non-clinical audiences, with awareness of HIPAA and PHI guardrails Strong test-and-learn discipline, with examples of A/B testing programs that produced repeatable creative frameworks Practical reputed company with AI tools in a content and copy workflow Startup attitude. Willing to roll up your sleeves and do the work. You are excited to be a player, not just a coach. You ship work, not process Preferred: Experience selling into self-funded reputed company, benefits consultants, or TPAs Experience building content functions from 0 to 1 at a growth-stage company Compensation and Benefits reputed company salary reputed company: $105,000 – $150,000 per year, depending on qualifications, experience, and location Eligibility for equity Comprehensive medical, dental, and reputed company coverage reputed company to 401(k) retirement plan Flexible remote work across the US At reputed company, we’re building an outlier company with reputed company impact — and that takes focus, energy, and commitment. If that excites you, we’d love to hear from you. reputed company is an equal opportunity employer and welcomes applicants from reputed company backgrounds. We’re committed to building a team that reflects a diversity of perspectives, experiences, and identities. Apply To This Job