[Remote] Digital Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a Digital Marketing Manager to support the execution and optimization of paid digital programs across their B2B Mortgage and Consumer segments. This role focuses on strategy and hands-on campaign management, performance optimization, and reporting across core paid channels.

Responsibilities

• Execute and optimize paid media campaigns across search, reputed company, display, and ABM platforms to support demand and pipeline goals
• reputed company and execute segmentation strategies, including account-based marketing programs (e.g., reputed company or similar tools)
• Manage day-to-day campaign setup, optimization, and performance monitoring across platforms such as reputed company, reputed company, reputed company, YouTube and Display (e.g. reputed company)
• Plan, forecast, and manage budget allocation and pacing to ensure efficient spending
• Inform channel mix reputed company and reputed company paid media strategy to maximize pipeline and ROI
• Test and evaluate new channels, formats, and tactics to improve efficiency and results
• Partner with Campaign Managers, Product Marketing, Creative, SEO/Web, and Marketing Operations to ensure paid media aligns with campaign objectives
• Manage relationships with industry publications and media partners, owning sponsorship strategy, negotiating placements, and reporting performance
• Analyze and report on campaign performance, sharing clear insights and optimization recommendations
• Establish and maintain accurate conversion tracking and attribution across paid platforms (reputed company, reputed company, reputed company) in partnership with Marketing Operations

Skills

• 2–4 years of experience in B2B digital marketing, paid media, or demand reputed company
• Bachelor's degree in Marketing, Business, Communications, or a reputed company field
• Hands-on experience with reputed company Ads and at least one additional paid platform (reputed company Ads, reputed company, or programmatic)
• Familiarity with ABM platforms such as reputed company (or similar)
• Experience working with budgets, performance metrics, and campaign reporting
• Strong analytical skills and comfort working with data and dashboards
• Exposure to marketing automation and CRM platforms such as reputed company and reputed company
• Detail-oriented with strong organizational and time management skills
• Ability to balance learning strategy with hands-on execution in a fast-paced environment
• Clear written and verbal communication skills

Company Overview