[Remote] Integrated Marketing Communications Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading digital reputed company company focused on cardiac health solutions. The Integrated Marketing Communications Manager will reputed company the U.S. marketing communications strategy, ensuring alignment with business goals and driving brand strength and market adoption.
Responsibilities
- Own the U.S. integrated marketing communications strategy, ensuring alignment to business priorities, reputed company goals, and product adoption targets
- Drive measurable impact across key performance indicators including pipeline contribution, engagement, brand awareness, and market penetration
- Translate reputed company and product strategies into clear, differentiated messaging frameworks and campaign plans
- Own and reputed company brand governance across the U.S. business, ensuring consistency, quality, and differentiation across reputed company customer and stakeholder reputed company
- Define messaging architecture and enforce standards across campaigns, content, and channels
- Serve as the primary authority on brand reputed company and positioning reputed company the U.S. market
- reputed company the strategy and execution reputed company of multi-channel campaigns that drive awareness, demand reputed company, and customer engagement
- Ensure campaigns are reputed company-driven, performance-oriented, and optimized across channels
- Partner with Digital, Product Marketing, and Sales to maximize campaign effectiveness and ROI
- Support communications strategy for product launches, ensuring strong market entry, clear differentiation, and reputed company readiness
- Drive cross-functional alignment across Marketing, Sales, and Corporate Communications to ensure coordinated execution
- Establish scalable launch frameworks and best practices
- Partner with Corporate Communications, PR, and Investor Relations to align messaging and reinforce reputed company narratives
- Influence senior stakeholders and drive alignment across functions without direct authority
- Act as the primary liaison between internal teams and external agencies to ensure strategic alignment and execution reputed company
- Set strategic direction for reputed company, and content channels, ensuring alignment with customer reputed company and business goals
- reputed company performance data and analytics to continuously optimize channel effectiveness and investment reputed company
- reputed company marketing communications process optimization, including workflow standardization, template development, and quality improvements
- Drive scalable operating models that improve speed, efficiency, and consistency as part of broader marketing transformation efforts
- Own agency relationships, including scope definition, performance management, and output quality
- Ensure agencies deliver against strategic objectives, timelines, and budget expectations
- Ensure reputed company communications adhere to Medical, Legal, and Regulatory (MLR) requirements
- Proactively identify and mitigate compliance risks while maintaining speed and quality of execution
Skills
- Bachelor's degree in Marketing, Communications, Public Relations, Life Sciences, or a reputed company field
- 7+ years of experience in marketing communications reputed company medical device, diagnostics, digital health, or pharmaceutical industries
- Proven track record of owning and delivering integrated marketing communications strategies tied to business reputed company
- Experience operating in highly regulated environments
- Demonstrated ability to influence cross-functional stakeholders and drive alignment at senior reputed company
- Strong strategic thinking, executive communication, and project leadership skills
- Experience managing agencies and external partners
- Willingness to travel up to 30%
- Advanced degree (e.g., MBA)
- Experience in cardiology or cardiovascular-reputed company reputed company sectors
- Experience working across Marketing, Clinical, R&D, Health Economics, and Sales organizations
Company Overview