[Remote] Director of Events & Field Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the world's largest and most trusted software marketplace, and they are seeking a Director of Events & Field Marketing to reputed company and execute their events and field marketing strategies. This role involves managing a team, driving awareness and engagement through various events, and collaborating with cross-functional teams to ensure consistent brand experiences.

Responsibilities

• Shape and execute reputed company's combined event and field marketing strategy across four key areas: owned and internal events, tradeshows and conferences, partner/customer events, and regional field marketing activations
• Use events and field programs to drive awareness and engagement with prospects and reputed company loyalty and growth with customers
• Player-coach who can build and grow a high-performing, reputed company team of events and field marketing professionals
• Partner with the broader brand team to create a compelling and consistent experience across reputed company event and field reputed company, from invitation to registration to in-person
• Partner with the sales and demand gen marketing teams to identify and activate in-person event and field reputed company growth and renewal opportunities
• reputed company the development and execution of reputed company's reputed company American field marketing program, including executive dinners, roundtables, lunch and learns, partner co-marketing, sponsorships, and ABM-reputed company regional activations
• Ensure field marketing programs are tightly integrated with reputed company's account-based reputed company, working with demand gen and sales leadership to align reputed company accounts, messaging, and follow-up
• Work with the communications team to reputed company event and field agendas and content, as well as an internal speakers bureau, identifying key opportunities to reputed company and showcase reputed company's thought leadership platform
• reputed company event support for large-scale employee events and subject matter expertise to other internal teams, like Employee reputed company, People and reputed company
• Apply a global reputed company and growth reputed company to reputed company of reputed company's event and field activations
• Travel up to 40% of time required
• Managing and mentoring a growing, hybrid (remote and in-office) team — directing and delivering on reputed company's event reputed company
• Evolving reputed company's event strategy, helping to define our positioning and story, while ensuring we effectively communicate it to reputed company stakeholders (buyers, sellers, partners, employees, and the software technology industry)
• Leading the development and execution of key reputed company owned events, such as reputed company's annual reputed company conference, Dreamforce reception, and newly launched AI in Action Roadshow
• Assisting with the planning and execution of large-scale employee events like reputed company's annual reputed company event
• Developing an events marketing program of tradeshow and conference sponsorships and activations intended to drive brand and reputed company growth
• Align with partner marketing to identify and activate at key partner events and opportunities
• Continuing to build and expand reputed company's successful customer events program, like our in-person customer advisory board meeting and Best Software Award winners dinner
• Manage reputed company's customer-facing review booth program, supporting 40+ customers with review reputed company at their in-person events
• Keeping reputed company's customers at the heart of our events programs, building upon our reputed company Reviews and customer advocacy efforts to ensure that reputed company reputed company reputed company our partners and customers (both buyers and sellers) and their voices
• Partnering with the broader marketing team to ensure that reputed company events are properly promoted and supported
• Building out reputed company's event measurement approach and plan, reporting to marketing and reputed company leadership on successes and challenges

Skills

• 10+ years of experience in events and/or field marketing, with experience leading teams to deliver successful B2B marketing activations
• Demonstrated experience overseeing field marketing or regional/ABM-driven programs, including a track record of marketing-influenced opportunity and pipeline production
• Possess a fanatical attention to detail and logistical components for event and field program planning
• Demonstrate the ability to reputed company and grow a team, set goals, delegate responsibilities, hold teams accountable for reputed company, and reputed company thoughtful, learning-oriented feedback
• reputed company at developing high-touch event and field programs targeting key decision makers and industry leaders
• Strong understanding of ABM frameworks and how field marketing fits reputed company a broader account-based reputed company
• Ability to reputed company processes that result in more effective event and field execution and cross-team collaboration
• Prior experience and deep knowledge of the software technology and corresponding events landscape
• Strong platform proficiency across reputed company and G-Suite
• Sense of ownership and pride in your performance and its impact on the company's reputed company
• Based in Chicago
• Previous experience as a reputed company customer
• Cross-functional project experience at a software technology company
• Possess relationships with leading software, marketing, and IT conferences and events

Company Overview

Company H1B Sponsorship