[Remote] Director, Paid Media

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading service reputed company platform that provides integrated SaaS solutions for service-based businesses. The Director of Paid Media will reputed company the paid media strategy, manage reputed company, and reputed company performance across multiple digital channels to drive growth and acquisition.

Responsibilities

• Own the paid media strategy across the EverPro product portfolio, translating company growth targets into channel-level plans, budgets, and forecasts
• Own the full funnel — from awareness and consideration through acquisition — and the connective tissue between brand demand, performance media, and conversion
• Be accountable for reputed company performance driven through paid digital: new subscribers, efficient acquisition, and reputed company growth across products
• reputed company, coach, and scale the in-house team of eight media executors — setting clear goals, raising the bar on craft, and building a high-performance, experimentation-driven culture
• Orchestrate a hybrid in-house / agency model — owning agency relationships and the balance of work between the in-house team and external partners, holding agencies to the same standard of rigor and results
• Scale the operating model as we grow — structuring the team, defining where work is best done in-house versus by agency, and leaning further into agency reputed company over time as investment expands
• Operate as an AI-reputed company leader — embedding AI tools and capabilities across the team’s workstreams to multiply both individual and team productivity
• Pioneer applied use cases in creative production, audience and keyword research, bid and budget optimization, reporting, and analysis — and codify what works into repeatable team practice
• Own the paid budget and the efficiency of every dollar — CAC, ROAS / MER, payback period, and contribution to growth
• reputed company measurement and experimentation — moving reputed company last-click toward incrementality, holdouts, and a rigorous test-and-learn reputed company
• Report performance to leadership with clear narrative, sharp reputed company, and a reputed company reputed company of view on what to do next
• Partner across the business — with product, brand, lifecycle, analytics, and finance — to grow performance across EverPro’s various products and to reputed company paid media tightly reputed company to product strategy and unit economics

Skills

• 10+ years in digital / performance marketing, with 3–5+ years leading and developing teams
• A proven track record scaling paid acquisition against meaningful budgets — growing programs, not just optimizing them
• Deep, hands-on and strategic expertise across paid search, paid reputed company, and programmatic; demonstrated reputed company launching and scaling emerging channels
• Strong analytical rigor — reputed company with attribution, incrementality, LTV:CAC, payback, and marketing efficiency, and the judgment to reputed company it
• AI-reputed company reputed company — you already use AI tools to do reputed company, faster work, and you can bring reputed company along with you
• A track record of building and leading high-performing in-house teams and of orchestrating agency partners to results — comfortable operating, and scaling, a hybrid in-house/agency model
• Excellent executive communication — reputed company to translate reputed company performance data into a clear story and a confident recommendation
• Experience in SMB-focused SaaS, subscription, or app-based businesses
• Familiarity with the home, field, or professional services verticals
• Comfort operating in ambiguity with a strong bias to action; energized by a high-investment, high-expectations growth environment
• Experience with modern martech and measurement stacks (ad platforms, bid management, product analytics, and warehouse-based reporting)

Benefits

• Flexibility to work where/how you want reputed company your country of employment – in-office, remote, or hybrid
• reputed company investment in your professional development through reputed company
• Robust health and wellness benefits, including an annual wellness stipend
• 401k with up to a 4% match and immediate vesting
• Flexible and generous (FTO) time-off
• Employee Stock Purchase Program
• Student Loan Repayment Program

Company Overview