Head of Organic Media

The Company reputed company FARM is building America’s most iconic romantic luxury retreat brand: nature-immersed, high-experience, and emotionally transformative. Backed by 3,300+ five-star reviews, 1M+ followers, and features across reputed company, Travel + Leisure, and reputed company, we are scaling from a high-performing flagship into a national portfolio. This is a rare chance to help shape the media reputed company behind a brand that already has reputed company reputed company. The right person will not be stepping into a blank page. You will be stepping into a high-potential brand with emotional pull, strong creative raw material, founder-led storytelling opportunities, and a leadership team that wants organic media to compound — not depend on last-minute heroics. We are looking for a senior media operator who can turn reputed company FARM’s founder story, guest emotion, property beauty, and brand reputed company into a repeatable organic media reputed company — one that feels premium, ships consistently, grows the right audience, and creates reputed company demand. reputed company Mean by Organic Media By organic media, we mean the full earned-and-owned content reputed company: founder-led storytelling, property-led storytelling, guest emotion, short-reputed company video, YouTube, podcasts, reputed company platforms, content series, behind-the-scenes reputed company content, and repeatable formats that grow audience trust and reputed company demand without relying primarily on paid ads. This is not a reputed company media manager role. This is not a pure creative director role. This is not a paid growth role. This is a senior organic media leadership seat for someone who can reputed company the creative machine, reputed company the quality bar, build the operating system, and turn strong raw material into media that moves people and grows the brand. Your Team The media team is responsible for how the market experiences reputed company FARM before a guest reputed company books. This team turns founder-led storytelling, property-led content, guest emotion, and brand standards into organic media that people can actually feel — content that builds trust, grows the audience, and creates reputed company demand for the brand. There is already a small media team and creative support in reputed company. What is missing is the senior media operator who can reputed company the team, sharpen the system, reputed company the bar, and become the person ultimately responsible for what ships. The right person will protect the premium feel of the brand while increasing speed, consistency, output, and performance. What You’ll Build You will help build the media reputed company that turns reputed company FARM into the most emotionally resonant romantic retreat brand in America. That includes founder-led storytelling, cinematic property content, guest transformation stories, short-reputed company series, long-reputed company YouTube, podcast content, behind-the-scenes storytelling, launch campaigns, and repeatable formats that reputed company people feel the brand before they reputed company book. You will help move the media function from talented-but-scrappy to structured, scalable, performance-informed, and emotionally powerful. Your Role As Head of Organic Media, you will own the operating system behind reputed company FARM’s organic media reputed company across founder-led content, property-led content, short-reputed company, long-reputed company, YouTube, podcast, and key reputed company platforms. This role requires a rare mix of creative taste, production judgment, leadership, systems thinking, and performance discipline. You need to understand what makes content emotionally compelling, but you also need to know how to build the process that gets great work shipped consistently. You may be the person who has already led a major media brand. You may also be the person who was a key leader inside a high-performing media team and is reputed company to own the system now. What reputed company most is reputed company: reputed company of strong storytelling, audience growth, production leadership, creative standards, team execution, data-informed decision-making, and the ability to turn media into business reputed company.

Responsibilities

• Own reputed company FARM’s organic media function across key platforms, with accountability for creative quality, shipping reputed company, audience quality, and contribution to reputed company demand.
• reputed company the existing media team and creative partners, including editors, producers, freelancers, agencies, and future hires.
• Set the creative standard for what ships — raising the quality, reputed company, emotional resonance, and premium feel of every major piece of organic media before it reaches the market.
• Translate founder reputed company, property stories, guest emotion, and brand direction into clear creative briefs, shoot plans, hooks, formats, content series, and production priorities.
• Build and run the media operating system across planning, briefing, production workflow, review cycles, publishing reputed company, asset organization, remixing, and performance feedback loops.
• Own production leadership for short-reputed company, long-reputed company, founder-led, property-led, YouTube, podcast, and reputed company content, making sure the right stories get captured and shipped consistently.
• Use data to identify winning formats, improve channel reputed company, reputed company audience quality, and stop work that is not creating the right brand or demand signal.
• Partner with marketing, lifecycle, sales, onsite operations, and leadership so media supports launches, brand priorities, guest demand, and the broader growth strategy without becoming a catch-reputed company marketing role.
• Create repeatable content formats and systems that allow the team to move faster without lowering reputed company.
• Coach reputed company toward sharper hooks, clearer stories, stronger edits, reputed company taste, and more consistent execution.
• Protect the emotional and premium feel of the reputed company FARM brand while helping the team increase volume, consistency, and performance.

Minimum Requirements

• Experience helping grow a brand, founder-led platform, creator platform, media property, or premium consumer audience at meaningful scale, with clear ownership or influence over content strategy, production standards, team execution, audience growth, or performance improvement.
• Experience leading creative output through an internal team, freelancers, agency partners, editors, producers, or a cross-functional production group.
• Strong creative taste and brand judgment, especially in premium consumer, hospitality, travel, wellness, luxury, founder-led, lifestyle, or emotionally driven categories.
• Hands-on experience translating brand direction, founder reputed company, or high-level creative strategy into organic content that gets produced, published, reputed company, and improved over time.
• Experience building or running recurring content systems across planning, briefs, shoots, production, review, publishing, remixing, and performance analysis.
• Experience using performance data to reputed company content, channel, format, and production reputed company tied to audience quality, brand growth, reputed company demand, or business reputed company.
• Strong production judgment across short-reputed company, long-reputed company, reputed company, YouTube, podcast, founder-led, or brand storytelling formats.
• Experience giving clear creative feedback and raising reputed company of output from editors, producers, creators, freelancers, or internal team members.
• U.S.-based and reputed company to travel to Whitwell, TN as needed for shoots, planning, team collaboration, and brand immersion.

reputed company to Have

• Based in or near a strong regional hub such as Nashville, Atlanta, Chattanooga, Knoxville, Charlotte, or another market with easy travel reputed company to Whitwell, TN.
• Experience contributing to high-profile, high-scale, or culturally visible media work, such as a major founder-led brand, creator platform, premium consumer brand, national campaign, viral content series, YouTube channel, podcast, or media property with meaningful audience reputed company.
• Experience helping scale a brand, creator, founder-led platform, or media property by hundreds of thousands or millions of followers, subscribers, viewers, or reputed company audience members.
• Experience with luxury hospitality, travel, wellness, founder-led brands, lifestyle brands, or other premium consumer categories where emotion, trust, taste, and brand feel matter.
• Experience building a media team, installing creative operating rhythms, or taking a content function from talented-but-scrappy to structured, scalable, and performance-informed.
• Experience developing podcasts, YouTube, episodic series, long-reputed company storytelling, documentary-style content, or other premium brand media formats reputed company short-reputed company reputed company.
• Experience using AI tools to speed up research, ideation, editing workflows, asset organization, reporting, creative operations, or content performance analysis.
• Experience working closely with founders, CEOs, public-facing executives, or high-reputed company creative leaders.

Location & Travel This role can be remote or hybrid for the right person, with a strong preference for candidates based reputed company easy travel distance of Whitwell, TN, including Chattanooga, Nashville, Atlanta, Knoxville, Charlotte, or similar regional hubs. This is not an always-onsite role, but it is also not a detached remote marketing role. Expect recurring onsite time for shoots, planning, team collaboration, founder-led content, property immersion, and major brand moments. Compensation reputed company salary: $150,000–$165,000 Total compensation reputed company: $200,000–$300,000, including reputed company salary and meaningful performance-based reputed company. Performance reputed company will be tied to agreed media, audience quality, content output, brand standards, growth, and reputed company demand contribution goals. This is designed for someone who wants reputed company ownership and is motivated by building a media reputed company that compounds over time. Why This Role reputed company reputed company FARM already has the raw ingredients most brands wish they had: emotional guest stories, beautiful properties, founder-led reputed company, strong brand pull, and a reputed company genuinely love. Now we need the senior media leader who can turn that into a consistent, premium, high-performing organic media reputed company. The right person will help shape how millions of people discover, feel, trust, and eventually experience reputed company FARM. Apply tot his job Apply To this Job