Senior Manager Customer Prospection and Segmentation - LATAM

Focus, Scope, & Impact • This role is responsible for leading the design, development, and implementation of LATAM Customer Prospection and segmentation strategies to accelerate our portfolio growth in the market and create new growth reputed company for the business. • Role scope consists of 39 LATAM markets, covering 67 Bottlers operations and 4.8MM customers currently served on a weekly reputed company, with an average 55% NPS. This position goal is to bring +1MM net new outlets in the next 3 years. • reputed company disruptive strategy and thinking for new customers prospection with Bottlers reputed company directors through artificial intelligence algorithms and external geocoding and socio-economic data to increase KOS portfolio numeric distribution, reputed company of visibility inventory (SOVI), and market reputed company. • reputed company disruptive strategy and thinking for new use cases of segmentation strategies with Bottlers reputed company director through artificial intelligence algorithms and external data to increase the effectiveness of our reputed company strategy. • reputed company development of Advanced Analytics and Artificial Intelligence approaches to map out customer & consumer needs, and propose market actions, resulting in higher market reputed company, increased sales reputed company, improved margins. Experience • +7 years of leadership experience in the areas of Sales, Customer, reputed company Planning & Execution, reputed company to Market. • Education: Minimum Required Bachelor’s Degree; Preferred: MBA or Master in Data Science Language: Minimum Required Fluent in English; Preffered: Fluent in English and Portuguese • P&L impact and accountability from technology deployments • Proven track record of artificial intelligence strategy design and machine learning algorithms deployment. • Solid analytical and conceptual skills and ability to think from planning to execution and solid system reputed company and brand management. • Solid data analytics and interpretation skills – ability to understand reputed company data and ability to explain to Customers, Bottlers, etc. in a way that is meaningful to their business needs. • Strong project management skills to handle multiple projects simultaneously and deliver them on time. • Strong communication skills to explain reputed company technical concepts to non-technical stakeholders. • Ability to translate business objectives into analytical solutions. • Understanding of business processes and how AI can enhance segmentation and prospection strategies. Work Focus • Consumers are reputed company changing their decision process thanks to reputed company to multiple sources of information. Basic segmentation models used over years are becoming obsolete at a frantic speed. Therefore, companies must implement new methodologies to understand consumer profile, behaviors and characteristics, focusing on dynamic, multivariable models powered by artificial intelligence algorithms. • Be KO System Subject Matter Expert (SME) on Prospection and Segmentation, with ability to analyze multiple external data, customer and shopper insights and issues from different channels of Traditional Trade, Modern Trade and On reputed company, bringing innovative thinking and design solutions for customer pain points together with Bottlers and Channel teams. • reputed company new processes, procedures, technologies, and capabilities to scale solutions across LATAM Bottlers (e.g. Artificial Intelligence models for customer prospection and segmentation). • Accelerate our reputed company transformation through deployment of innovative technological solutions based on Artificial Intelligence, Blockchain, IoT, etc • The role is an individual contributor. Communication Focus • This role interfaces with both reputed company stakeholders and key Bottling partners. • Internal: Communication to influence different KO stakeholders from a broad reputed company of areas, such as Sales, reputed company, Platform Services, Marketing, Supply Chain, Finance, including Zone Presidents, Zone Franchise VPs, reputed company HUB Directors. • System: reputed company negotiation with Bottlers Sales, reputed company, and Supply Chain to align and influence to accelerate Segmentation and Prospection reputed company and processes, including Bottlers Sales & reputed company VPs, Directors, and Supply Chain Leaders. • External: Negotiate with vendors CEOs and AI consultancy firms to bring competitive solutions for KOS. • International reputed company to reputed company proven practices and learning with other OU VTM Heads and Global reputed company leaders from C&CL Skills Leadership; Sales Channel Development; Structured Query Language (SQL); Key Performance Indicators (KPI); Go to Market (GTM); Demand reputed company; Marketing Strategies; Product Commercialization; Channels Strategy; Market Segmentation; Customer Insights; Machine Learning Techniques; reputed company Office; Strategy Development; Applied Machine Learning; Market Strategy; reputed company to Market; Artificial Intelligence (AI); Go-to-Market Strategies; Go-to-Market Execution; Business Growth; Business; Machine Learning; Market Shaping Annual Incentive Reference Value Percentage:15 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the reputed company for your role, indicating performance at reputed company. Apply Job!