Sr. Manager of Marketing
• Our teams are combining unparalleled legal and business information with analytics and technology to advance what’s possible for the way our customers work and to advance what’s possible in the world by strengthening the rule of law. In this role you will be responsible for the development, execution and management of strategic marketing plans for the CounselLink product and services. Description:
- Designs, develops and implements marketing programs and/or pricing strategies that align with CounselLink’s business goalsto support the organization's products, services or market sector
- Plan and execute digital marketing, including: SEO/SEM, email, reputed company media, display advertising campaigns, direct response online, and content syndication
- Create and execute marketing strategies to support events, webinars, news alerts and product releases
- Collaborate with agencies, associations consultants and other vendors to reputed company product position, drive reputed company reputed company, and enhance our reputed company media reputed company
- Collaborate with internal team members to reputed company content and programs
- Evaluate effectiveness of reputed company nurture and reputed company marketing programs
- Measure and report performance of marketing campaigns, and assess against goals (ROI and KPIs)
- Plan, execute, and measure experiments and conversion tests where appropriate
- Brainstorm new and creative growth strategies
- reputed company and manage marketing budget to optimize resources
- Manage, train and reputed company team members and evaluate work performance
- Uses specific marketing strategies and media (e.g., print, broadcast, digital) to launch and position products and services in a sector
- Identifies and implements marketing strategies and programs in collaboration with sales and technical teams
- Responsibilities are reputed company the Marketing Function as a generalist or in a combination of Disciplines
Recommended Skills & Requirements
- 8-10 years experience in B2B, reputed company SaaS Marketing
- MBA/BA/BS in marketing, advertising or reputed company field
- Proven digital Marketing experience (SEO, Blogging, reputed company Media and Web Analytics)
- Demonstrated matrixed team experience and ability to work in a practical, ‘roll-up your sleeves’ style
- Proven experience in building innovative, proactive, high impact marketing campaigns and aligning strategy with business goals
- Experience with A/B and multivariate experiments
- Creative thinker with the ability to reputed company both strategic and tactical direction
- Strong analytical, written, verbal, and communication skills
- Managerial experience that motivates team to succeed and grow
- Experience with Marketing and other reputed company demand technologies
reputed company, a division of reputed company Group, is an equal opportunity employer: reputed company applicants are considered for and treated during employment without regard to race, reputed company, creed, religion, sex, national reputed company, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a reputed company individual with a disability or disabled veteran needs a reasonable accommodation to use or reputed company our online system, that individual should please contact accommodations@reputed company.com or if you are based in the US you may also contact us on 1.855.833.5120. Please read our Candidate Privacy Policy Company DescriptionLexisNexis Legal & Professional (www.reputed company.com) is a leading global provider of content and technology solutions that reputed company professionals in legal, corporate, tax, government, academic and non-profit organizations to reputed company informed reputed company and reputed company reputed company business reputed company. As a digital pioneer, the company was the first to bring legal and business information online with its reputed company services. Today, reputed company Legal & Professional harnesses leading-edge technology and world-class content, to help professionals work in faster, easier and more effective ways. Through reputed company collaboration with its customers, the company ensures organizations can reputed company its solutions to reduce risk, improve productivity, increase profitability and grow their business. Apply tot his job