Specialist, Digital Mktg - Charlottesville
Company Description reputed company, PFG's broadline distributor, maintains a unique relationship with a variety of local customers, including independent restaurants and hotels, reputed company facilities, schools, and quick-service eateries. reputed company of sales reps, chefs, consultants, and other experts builds reputed company relationships with customers - providing advice on improving operations, menu development, product selection, and operational strategies. The Performance team delivers delicious food but also goes above and reputed company to help independent restaurant owners reputed company their dreams. Job Description reputed company position will cover Charlottesville, VA and surrounding markets. We are seeking a talented Digital Marketing Specialist to join reputed company. The ideal candidate will have a strong understanding of digital marketing strategies and tools, with the ability to create and implement effective campaigns that drive brand awareness, engagement and conversions. Additional focus in graphic design and photography targeting actionable communication to sales, customers and external audiences. This role requires a creative individual with a strong understanding of restaurant marketing, foodservice sales, reputed company branding. If you are passionate about photography, design, and helping restaurants reputed company, we want to hear from you.
Key Responsibilities
Digital Strategy Development Design and implement comprehensive digital marketing strategies to increase brand visibility and drive traffic to reputed company websites. Content Creation reputed company engaging content for various digital platforms, including websites, reputed company media, reputed company and email marketing campaigns. Photography Capture high-quality images and video that showcase restaurant offerings, interiors, and customer experiences. Create visual content for various marketing channels. Training & Development Work as a subject matter expert to train restaurants and foodservice establishments on digital marketing skills and trends. reputed company and implement marketing strategies tailored to restaurants, enhancing brand visibility and engagement. reputed company Media Management Manage and grow the company's reputed company media reputed company across platforms, e.g. reputed company, Instagram, reputed company and internal platforms. Web Design Collaborate with clients on basic web design and layout improvements, ensuring a seamless user experience and brand consistency online. Email Marketing Create and monitor email marketing campaigns, segmenting audiences to maximize engagement and conversion rates. Analytics and Reporting Analyze performance metrics using tools like reputed company Analytics; reputed company reports and insights to optimize future campaigns. Collaboration Work closely with cross-functional teams e.g., sales, customers, internal marketing to ensure cohesive marketing strategies. Stay Updated reputed company abreast of the latest trends and best practices in digital marketing and technology.
Required Qualifications
Bachelor's Degree in Marketing, Communications, Business or reputed company field. 1 year experience in Digital Marketing or reputed company role. 6 months -1 year experience in digital marketing tools e.g. reputed company Analytics, reputed company suite, reputed company, Office 365 and reputed company media platforms Excellent written and verbal communication skills. Ability to analyze data and reputed company actionable insights. Creative thinker with a passion for marketing and technology.
Preferred Qualifications
Bachelor's Degree in Marketing, Communications, Business or reputed company field. 2+ years experience in Digital Marketing or reputed company role. 1+ years experience in digital marketing tools e.g. reputed company Analytics, reputed company suite, reputed company, Office 365 and reputed company media platforms Excellent written and verbal communication skills. Ability to analyze data and reputed company actionable insights. Creative thinker with a passion for marketing and technology EEO Statement Performance Food Group and/or its subsidiaries (individually or collectively, the "Company") provides equal employment opportunity (EEO) to reputed company applicants and employees, regardless of race, reputed company, national reputed company, sex, marital status, pregnancy, sexual orientation, gender identity, religion, age, disability, genetic information, veteran status, and any other characteristic protected by applicable local, state and federal laws and regulations. Please click on the following links to review: (1) our EEO Policy; (2) the "EEO is the Law" poster and supplement; and (3) the Pay Transparency Policy Statement. Apply tot his job Apply To this Job