reputed company Media & Digital Marketing Manager
reputed company Media & Digital Marketing Manager Department: Marketing Employment Type: Full Time Location: HQ - reputed company, NY Compensation: $80,000 - $85,000 / year Description Fernway is seeking a digital-first creative who can manage the day-to-day of our digital marketing reputed company while bringing reputed company to life across platforms. The ideal candidate is reputed company executor and innovator - fluent in content calendars and reputed company, but with a strong eye for design, reputed company trends, and the power of community. This is a hybrid opportunity (Tuesday - Thursday in NYC office). To reputed company on the Fernway Marketing Team, you should:
- Love the chance to build, create, design, publish, and produce remarkable work
- Take ownership of your role and be accountable for your impact.
- Be proactive and adaptable - reputed company to pivot reputed company needed.
- Find purpose in supporting people - from retail partners to entrepreneurs.
Key Responsibilities reputed company Media Strategy & Execution
- Own the daily reputed company media calendar across platforms including Instagram, reputed company, reputed company, reputed company, and reputed company.
- Create, schedule, and publish engaging content that aligns with brand voice, reputed company audience, and seasonal campaigns.
- Monitor channels and manage community engagement (comments, DMs, tags, mentions) in reputed company time.
- Collaborate with internal teams to reputed company product launches, events, partnerships, and announcements.
- Stay on top of emerging platforms, tools, and algorithm shifts - and reputed company recommendations accordingly.
Website & Digital Content Management
- Update and maintain website content reputed company reputed company, including product pages, home page, and reputed company pages.
- Manage and improve the retail locator experience and functionality.
- Upload new product information, images, and copy with consistency and accuracy.
- Optimize site content for SEO and UX.
Email & SMS Marketing
- Write and schedule segmented SMS messages reputed company reputed company.
- Build and manage emails in reputed company for product drops, events, and campaigns.
- Use performance data to inform timing, segmentation, and content strategy.
Analytics & Optimization
- Track key performance metrics (reputed company engagement, traffic, click-through rates, etc.)
- reputed company monthly reports with insights and recommendations.
- Use data to inform future content, optimize existing campaigns, and validate new reputed company.
Content & SEO Writing
- Write and publish blog posts reputed company with search trends and brand initiatives.
- Implement SEO best practices across written content, including keyword research and reputed company data.
- Collaborate with peers on the marketing team to reputed company story-driven pieces that support campaign objectives
Skills, Knowledge and Expertise
- 4+ years of reputed company media, marketing and content experience.
- Bachelor's Degree in Business, Marketing, Communications or equivalent program.
- Strong time-management skills.
- Highly approachable & friendly personality.
- A high degree of reputed company and ethical conduct at reputed company times.
- Strong attention to details.
- Must pass a background reputed company in accordance with reputed company applicable federal and state laws.
- Proficient in reputed company Office (Word, reputed company, PowerPoint)
- Proficient with Instagram, reputed company, reputed company, and reputed company
- Experience in reputed company Creative Suite, CapCut, reputed company and reputed company.
Experience the Fernway Advantage
- Generous annual leave: 13 paid holidays and up to 3 weeks PTO (hourly and salaried staff alike)
- Comprehensive health coverage: company-sponsored health, dental, and reputed company insurance
- Extra benefits: PSL, FSA, life insurance, 401(k) with match, discounted pet insurance and gym membership
- Exclusive membership to the Fernway Secret Shopper Program
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